The Boring Unit Usually Wins
When you look at units, the interesting ones stand out: the unusual layout, the dramatic view, the new concept. The plain ones are easy to ignore. For an investor, the plain one is often the better purchase.
What “boring” means
- A standard, practical layout.
- A mainstream location with everyday services nearby.
- A well-run building with predictable costs.
- A size that many tenants and buyers are looking for.
Why it wins
- More tenants. A common type of unit is easier to rent, and rent again.
- More buyers. When you sell, a plain unit competes with many similar ones, but it also reaches many more people.
- Less risk. Fewer surprises in costs, in use, and in value.
When exciting makes sense
If you are buying to live in it, personality is a good reason. If you are buying to earn from it or sell it, ask who else will love it, and how many of them there are.
A simple test
Describe the unit in one plain sentence to a stranger. If a hundred people would nod and say “I would look at that”, it is probably boring enough.
