Launch Day Is a Show. Stay Calm
A launch is designed to feel urgent. Music, queues, a countdown, “only a few left”. None of it is dishonest by itself. All of it is meant to make you decide faster than you normally would.
Recognise the pressure
- A deadline you cannot verify.
- A list of units that seems to shrink while you watch.
- Other people reserving around you.
Make your rules before you go
- A walk-away number. The maximum price and the maximum first payment you accept. Write them down.
- A 48-hour rule. You do not pay a deposit on the same day you first see the contract.
- A checklist. Developer record, payment plan in writing, handover date, what happens if it is late.
- One person you can call. Someone with no interest in your decision, who can ask you “does this still make sense?”
What you lose by waiting
Sometimes the best unit is gone. That is a real cost. But it is smaller than the cost of buying the wrong unit in a hurry. If a unit is truly right for you, it will still be right after two days and a careful read of the contract.
